So far when we talk about IP, likely we assume they are designed/supported/presented by an established firm and therefore are expensive and normally require careful and lengthy licensing neogotiation. However, IPs can be generated by design individuals and small firms. IPs can be small but to the point, not expensive but of great value to others.
www.ecvale.com (
http://www.ecvale.com) is a site promoting this kind of low-profile and highly valuable IPs for individuals and small firms. This can be an interesting branch for IP business model.