Altera UFM for I2C interface protocol

Hi,

I am using Quartus II (v14.0).

Using the IP Parameter Editor i have created a altera_ufm_i2c with settings:

Access mode: read only

Address MSB: 1010

Memory size: 4k

currently initalized blank (all 1's) but will be init from file eventually. (am also a bit unclear what the file should look like (HEX), but that's a different question)

This is then instansiated in my main code block. I am able to do a loop-back test over i2c so am confident the IP is correctly in my code.

My question is: what is the protocol to read the ufm over i2c from a given memory location. On other devices i've used the process is normally:

start bit / device address (1010-000-1[w])/ 16bit off set

start bit / device address (1010-000-0[r])/ ... and the location is read from the offset memory olocation over i2c

I have tried the following links but no luck so far:

https://www.altera.com/en_us/pdfs/literature/ug/ug_alt_ufm.pdf

https://www.altera.com/en_us/pdfs/literature/an/an489.pdf

Any help much appreciated.