Hi Klaus,
I didn't pay this core, but from our Distributor (EBV Germany) I've got the info: about 1800 Euro for a project licence up to 5500 Euro for a full supported licence. You do not have to pay an extra 'per unit fee'. But contact EBV for details.
No problems arose during developing the PCI side. I let quartus create a symbol of the top entity and connected this side 1:1 to the PCI connector. An utility from PLDA is used to configure the core (Vendor-ID, Memory Spaces, etc) . The only problem I had, was the interface to Avalon, and I'm not yet satisfied with the results I've got. I have to restrict access in target mode to be always 32-bits wide. But take a look at <pldas users guide> (
http://www.plda.com/download/doc/ip/pci/user_guide.pdf) on page 16 / 17 what happens after inserting wait states to the PCI core. In some cases, this documentation should be more specific (" .. typical write transaction..")
I only have spare experiences with support. The company is located in france, anwers come quickly.
I think, plda also provides an evaluation core. You should utilize this and invest one or two days to investigate the options you have.
Mike