The transceiver is really only used for serializing/deserializing a data stream. I work very heavily with SD/HD/3G SDI video and so I use the transceivers everyday for this purpose.
Aside from that, the only other popular serial video streams I can think of are:
ASI
DVB-ASI
HDMI / DVI (3 TMDS serial data channels plus clock)
Displayport
ASI and DVB-ASI can be handled with transceivers although the slow data rate doesn't necessarily justify a high-speed transceiver. I have seen some xilinx and lattice designs which handled DVI / HDMI with transceivers.
Aside from that, you might serialize video data in your own format for the purpose of moving it from one place to another.
Jake