how to obtain the 1 year license coming with kits?

At my new customer's, I got an Altera DEV kit with a one year license bundled, but somehow it seems to be a mystery to get it. The license page does neither accept my kit number nor the software number printed on the label.

The manual says "refer to altera page", while the altera page says " kit users are instructed how to get the lic.". :confused:

At the moment, I feel not very instructed.