Is Hardcopy ASIC or Structured-ASIC?

Hello,

Is Altera's hardcopy a Structured-ASIC or simply an ASIC?

Although few research articles (in different conferences) by Altera talk about FPGA to Structured-ASIC conversion. However, altera's website calls Hardcopy simply an ASIC. Is it some marketing strategy, or is there some delicate technical difference?

-Husain