Device resource usage

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Lets summarize:

Does that mean, that if I have to implement a 32 bit shift register, it will consume all the resuorces of my 7032, leaving no free macrocells to implement a 4 bit counter for example?

Is there a way to have them both in my design and still fit into 32-macrocells device, e.g. some design (or pin assignment) settings or a special way of implementation (for example to use nands instead of flip-flops)?