Cyclone III DK - No MAC sticker

I have a brand new Cyclone III development kit from Altera. I am trying to run the simple socket server, but when I start it I get this error:

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InterNiche Portable TCP/IP, v3.1

Copyright 1996-2008 by InterNiche Technologies. All rights reserved.

prep_tse_mac 0

Can't read the MAC address from your board (this probably means

that your flash was erased). We will assign you a MAC address and

static network settings

Please enter your 9-digit serial number. This is printed on a

label under your Nios dev. board. The first 3 digits of the

label are ASJ and the serial number follows this.

-->Created "Inet main" task (Prio: 2)

Created "clock tick" task (Prio: 3)

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There is no sticker like this on my board. There are some stickers but none match the description of starting with ASJ.

When I try entering a random number (987564215) I get this:

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987564215

98756421

Serial number only contains decimal digits and is non-zero

Please enter your 9-digit serial number. This is printed on a

label under your Nios dev. board. The first 3 digits of the

label are ASJ and the serial number follows this.

-->5

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What can I do to get past this?