how to interface keypad with FPGA

Im doing a project that need an input from user so Im using 4x4 keypad

and this is my VHDL code , I dont know what is the problem . when the reset button is 1 there is no output but when it is low all the leds are 1

part of the code

entity keypad is

Port (

reset : IN STD_LOGIC;

row : IN STD_LOGIC_VECTOR( 4 DOWNTO 1);

col : IN STD_LOGIC_VECTOR( 4 DOWNTO 1);

leds : OUT STD_LOGIC_VECTOR ( 9 DOWNTO 1)

);

end keypad;

architecture Behavioral of keypad is

begin

PROCESS(reset)

BEGIN

IF reset='1' THEN leds<="000000000";

ELSE

CASE row IS

WHEN "1000" => --ROW 1

IF col="1000" THEN leds <="000000001";

ELSIF col="0100" THEN leds <="000000010";

ELSIF col="0010" THEN leds <="000000100";

ELSIF col="0001" THEN leds <="000000000";

END IF ;