no tricky i installed the free one from Quartus 14.1 DVD. inside altera folder the folder for modelsim also was named modelsim_ase. then i checked "programs features" in windows and also there was Modelsim-Altera starter edition 14.1.0.186. uninstalled it, downloaded separate modelsim installer and now it really launches Modelsim Altera Starter Edition no license errors and things. actually it's not only me. many people complain here about that. god knows what that might be; windows issue... installer issue... flimsy fingers click something somewhere or a single tick box goes crazy before installation... but happily now we know the workaround. too bad i lost half of my working day on that. by the way; if i remember correctly Quartus 13.1 DVD did similar thing to me few months ago....